Overview

Financial education is an essential skill we all need to learn from a young age. Unfortunately, many schools don’t prioritize teaching children how to manage their money effectively. As a result, many adults struggle to navigate the complex financial landscape, surrounded by debts and unpaid bills.

 

In this case study, I developed a digital solution to assist parents in providing their children with improved financial education and managing allowance simultaneously.

 

About: Financial education app for children.

Role: Product designer, Product Strategy, User Research, Interaction, Visual design, Prototyping & Testing, Information Architecture

Team:  Alessandro Almeida

Research

According to Serasa Experian. In Brazil, the number of people with overdue debts has steadily increased for the past nine months, data from October 2022 with a record-breaking 68.39 million defaulters in September alone. This represents an increase of 420 thousand people compared to the previous month, highlighting the urgent need for better financial education and budgeting skills.

Goal:

This project aims to help parents give their children the tools to manage their money effectively and avoid becoming part of this worrying trend. By providing accessible resources and educational materials, we hope to empower families to make informed financial decisions and develop positive habits that will serve them well throughout their lives.

 With the proper knowledge and skills, everyone can achieve financial security and independence, regardless of background or circumstances. Investing in financial education today can help create a more financial literacy and prosperous society.

Survey

To have more profound knowledge and understanding of the subject, I have conducted a survey aiming to comprehend how children best learn and what parents do to teach their children this important skill: dealing with money.

I conducted a survey and received answers from 100 parents/couples with children between the ages of one and 16. The survey was multiple choice, with some questions allowing personal input. 60% of the respondents had an income of between $25.000 and 75.000 dollars, and 70% of the same 100 respondents had one child. Astonishing for me was that 89% responded NOT to use any financial app to teach their child/children how to deal with finances.

I also learned that parents responded with the following information:

Children learn best with:                    

·  54,08% Videos

·  19,57% Cartoon

·  41,50% Games

·  41,58% Storytelling

·  58,68% Reading

Games that parents would like children to play in?

·  63,51% Brain teasers

·  75,37% Puzzles

·  59,99% Adventure

·  58,08% Board game

 

Topics to be learning:

·  81,63% Saving

·  70,84% Budgeting

·  60,40% Investing

The time frame of learning:

·  42,22% one week

·  32,18% one month

·  21,18% one year

I also asked each one of those parents what they would like the kids to learn with the app; I got so many excellent answers like:

­­ “To grab my child’s attention, keep them engaged through a reward system, and help them start saving for the future while understanding the concept.”

“To teach kids the value of money and how to save.”

“To give them an understanding of real-life money situations.”

Unfortunately, I could only display some of the answers here due to their large quantity. However, I have synthesized a conclusion based on all the answers gathered.

 

Parents want their children to learn about financial education and basic money management skills. They desire an app that can grab their child's attention and keep them engaged through a reward system while teaching them the value of money and how to save. Additionally, they want the app to help their children learn responsibility with money and be prepared for the future by managing their finances effectively. They want the app to teach helpful information and introduce money concepts that may be taught outside of school, including money management. Parents also want the app to have a fun, safe, and entertaining interface that is easy for children to navigate. Overall, they want their children to learn while having fun and to take something valuable out of the game.  

Parental monitoring:

·  91.59% Would like to monitor their children.

Interviews

 After conducting several interviews, I discovered that all parents gave their children an allowance from a young age. These findings align with my previous research, which found that 60% of parents give their children an allowance, as reported by Credit Protection Service (SPC Brazil).

Here below, you can find a summary of those interviews:

All names referenced in this context are fictitious and solely serve to aid in creating personas. The anonymity of the interviewees is preserved to protect their identities.

34-year-old Lucia emphasizes the significance of financial literacy, self-control, and understanding of what is essential. She has set up a savings account and teaches her kid how the supermarket operates. They pose three questions before making a purchase: Do I want it? Is it required? Can I pay for it? She thinks it’s important to establish boundaries and clarify that nothing is free. She does not overburden her 9-year-old daughter with duties that are more appropriate for adults, although she has the necessary composure. Her father offers assistance with sensibly handling money.

The 37-year-old mother of three girls, Carol, gives her children a monthly allowance so they can become financially independent at a young age and develop financial literacy. She focuses on practical education by teaching her girls how to count money and learn how to deal with it.

The girls receive cash via debit card but need help keeping tabs on their expenses. One of them borrows money from her sister regularly, always up in debt.

Mother of three and 40-year-old Monika works outside the home to supplement her money. She uses this to teach her children the importance of financial responsibility. She gives them a modest weekly budget to cover education costs and expects them to manage it. According to Monika, achieving goals and handling finances require early financial education. She teaches her children how to save money using a piggy safe at home. Young children always spend more than they have it. By saving money for his future house and education, the 16-year-old son manages his money more wisely. Monika reveals that their school offers after-hours financial literacy courses, which can help with the financial education of her children.

Below you can find some says from those parents:

“Junior, seven years old, likes to save money but is disappointed because he has no control over it. He keeps asking his father how much money he has in his account.”

“My daughter spends all the money and even borrows it from her sisters.”

“He wants to spend all his money on McDonald's!”

“He can't see money in his hand that he's already running out to spend!”

“Have plans! But who says they know how to save to buy later?”

“Not all schools teach about financial education.”

In conclusion:

After reviewing the interviews with various parents, it is evident that financial education is a significant concern for many families. The parents recognize the importance of teaching their children about money management and are taking various approaches to instill these values in their children.

One commonality among the parents is the emphasis on setting goals and saving money to achieve them. They believe that teaching their children to prioritize their expenses and save money for essential things will help them develop healthy financial habits that will serve them well. Many parents also give their children a weekly management allowance, encouraging responsibility and financial independence.

Another issue the parents are trying to solve is the need for more financial education in schools. Some parents have expressed frustration with the lack of formal education in this area and are taking it upon themselves to teach their children at home. They use various methods, such as YouTube videos, apps, and games, to make learning about money fun and engaging.

Overall, parents are focused on teaching their children about the value of money, setting financial goals, and developing responsible financial habits. They are also taking proactive steps to address schools' need for more financial education. By instilling these values in their children at a young age, they hope to set them up for success in their financial futures.

After conducting my research, I've decided to concentrate my study on kids between the ages of 7 and 10. Studies have shown that children's financial habits form as early as 7, making this age group especially crucial for financial education. We can help kids form wise financial practices that will serve them well throughout their lifetimes by beginning financial education with them at a young age.

Furthermore, kids between the ages of 7 and 10 are in a developmental period where they are starting to grasp more complicated ideas and are naturally curious about the world. This makes it the perfect moment to introduce those money concepts because kids are more open to learning new information and developing wise financial practices.

 

Persona

After conducting research with parents and children, I created a user persona named Marina. Marina is a 10-year-old girl in elementary school who enjoys spending time on Tik Tok and watching short videos on YouTube. I based Marina's behavior on insights gained from one of my interviews.

Customer journey

 Based on Marina’s persona, I made a customer journey to understand better the marina’s struggles, ambitions, and frustrations.

Benchmarking

Competitor Analysis

After conducting a market analysis of apps with similar purposes, I found that while many high-quality apps teach children essential skills, they often function more as a virtual world without using real money. My idea is to take these apps further by creating a digital wallet feature that allows children to pay bills and other services while also learning in a comprehensive and friendly way. To leverage the AI boom, I plan to include an AI assistant that engages with children and provides financial advice based on their preferences.

Problem Statement

“Marina needs practical financial education to learn how to manage her allowance and establish goals to accomplish her objectives without relying on her sisters for financial assistance.”

How Might we

“How can we assist Marina in spending her allowance wisely and achieving her objectives without borrowing money from her sisters?”

Ideation

At this project stage, I have identified several ideas to create a user-friendly interface for children. My research has revealed that watching videos, playing games, and learning materials are essential to keep kids engaged. I also plan to incorporate an AI assistant to leverage the 2023 AI boom. 

Product vision:

 "Our vision is to empower children with the knowledge and skills to manage their finances effectively from a young age, laying the foundation for a financially secure future. Every child should have access to practical, engaging, and enjoyable financial education resources that enable them to make informed decisions about the money. By providing a safe and fun digital platform for financial learning, we aim to help parents and educators foster a generation of financial literacy and responsible young people who can thrive in today's complex financial landscape."

Feature Prioritization:

I had many cool features for this project that I would like to implement as extra knowledge, like cryptocurrency. But due to the timeframe provided, I have left this for a possible later stage. 

For this moment, I prioritize features like:

 ·  Goal Setting

·  Personalized learning plans

·  Avatar Customization:

·  Rewards and incentives

·  Parental supervision

·  Artificial Intelligence (AI assistant)

·  Interactive Games

·  Range of financial activities such as video, reading material

Wireframe

Wireframes are essential for the design process because they offer a roadmap for the structure and operation of the website. They enable designers to evaluate usability, spot design flaws, and ensure the website meets customer objectives.

Wireframes are essential to the design process because they simplify development and lower design costs.

 

Concept testing

While developing the mid-fi wireframes, I conducted concept testing with multiple users to adjust the app's look. Based on the feedback received, I made adjustments directly to the high-fi prototype, including changing the home menu's round graphic. Additionally, I incorporated a tooltip description about budgeting and saving for the kid's flow after gaining insight from a concept test.

The visual

Moodboard

The mood board represents the mood and the feelings that I want to bring to this work, the fun and engagement of learning.

The brand:

The name came from the AI assistant, which gives the feeling and look of a robot bubble, which has everything that kids use to have fun; putting it all together, Bubblebudget came to life. A bubble holds the logo with green and blue, the primary colors used in the design and the AI assistant.

BubbleBudget

BubbleBudget

Prototype

Parents Onboarding

Welcome, parents! Let's get started with the onboarding process.

The first two screens will ask questions about you and your child. This will help us customize the content to fit your needs better.

On the last screen, you will see a summary of your choices, including payment methods and allowance. You'll also receive a feedback message and a unique code that can be sent to your child. If you forget to send the code, the app will handle it.

Child Onboarding

Welcome, young one! The onboarding process is about to begin. The first two screens will ask about the child's preferences and what they want to learn with the app. This information will help customize the app's content to suit their needs better.

On the third screen, the child will have the opportunity to personalize their avatar to their liking. This will allow them to have a fun and distinct representation of themselves while using the app.

Child activities & goal setting.

In this section, children can set goals, interact with the app, have fun, and save money.

Usability tests

I conducted usability tests on my high-fidelity prototype and received valuable feedback that led to key insights:

1- One participant, a designer with an eye for detail, provided feedback that allowed me to create two additional screens with a summary and clear success feedback.

2- Based on user feedback, I reduced the use of vibrant colors and used more greys and blacks for a more minimal look.

3- During usability testing, keeping the wallet in a fixed position on the home menu made more sense to maintain consistency rather than automatically moving it when the child sets a goal.

Final thoughts

In conclusion, financial education is a crucial life skill that everyone should learn, and it is always early enough to start teaching children about managing their finances effectively. The financial education app presented in the case study is an excellent example of a digital solution that can assist parents in teaching their children about financial literacy engagingly and interactively. The app's features, such as games, rewards, and parental monitoring, align with the parent's desire to provide their children with a practical financial education that prepares them for the future. With the increasing use of technology, such digital solutions can play a vital role in improving financial literacy and promoting responsible financial behavior among young people.

Through this project, I learned about the importance of financial education and its role in promoting responsible financial behavior among children. I have also learned about the different methods and techniques that can be used to teach financial literacy effectively, such as games, rewards, and parental monitoring. Finally, I have learned about the potential of digital solutions, such as the financial education app presented in the case study, to improve financial literacy and make it engaging and fun for children to learn.

 

A big Thank you!

I want to express my utmost gratitude to the exceptionally talented artists who graciously provided their art illustrations for this project. Illustrations available on the website Freepik

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